PRIVATE LABEL
From a good idea to a product that sells.
With an eye for design and over 10 years of practical experience in retail, hospitality, and e-commerce, we help you develop a product that fits your brand and is attractive to your customers.
More than sourcing
GOOD PRODUCTS START WITH THE RIGHT CHOICES.
From product and design to price, packaging, and positioning. We help you think through the choices that will determine how your product is positioned in the market.
Product
What suits your brand, target audience and sales channel? We think along with you regarding product selection, formula, scent, material and functionality.
Design
From packaging and color to the smallest detail. And where necessary, we assemble the right creative team from our network, from designer and packaging specialist to photographer and content creator.
COMMERCE
Price, quantity, positioning, and presentation. Because a great product is only truly successful when it actually sells.
SOURCING
From home & body and home fragrance to gifting, trays, packaging, and specific products. Through our network of producers and agents worldwide, we look for the right combination of quality, price, MOQ, and delivery time.
VAN IDEE TOT LANCERING
MEER DAN ALLEEN SOURCING EN PRODUCTIE.
Afhankelijk van jouw project kunnen we ook alles rondom het product uit handen nemen. Jij bepaalt waar wij instappen en waar we weer uitstappen.
PRODUCTONTWIKKELING
Van concept en samples tot materialen, geur, formule en verpakking.
DESIGN & VERPAKKING
We begeleiden het creatieve proces en schakelen waar nodig designers en packaging specialisten uit ons netwerk in.
FOTOGRAFIE & CONTENT
Van productfotografie tot campagnebeelden. We stellen de juiste creatieve mensen samen voor jouw merk.
RETAIL & E-COMMERCE
We denken mee over presentatie, winkelbeleving en hoe jouw product online én offline het beste tot zijn recht komt.
TRANSPORT & LOGISTIEK
We vergelijken mogelijkheden en organiseren een efficiënte en voordelige route van producent naar bestemming.
FULFILMENT
Indien gewenst kunnen we ook opslag, orderverwerking en verzending naar klanten of verkooppunten organiseren.
SWIPE OM MEER TE ZIEN →
MORE THAN 10 YEARS OF PRACTICAL EXPERIENCE
WE DON'T JUST ADVISE. WE DO IT OURSELVES TOO.
With WELLmark, we develop, sell, and improve our own products every day. We understand the challenges of inventory, margins, and product launches, and we are not afraid to test, adjust, and try again. This keeps us in touch with the market and allows us to bring that experience into every Private Label project.
SOCIAL AT HEART
PRODUCTS WITH MORE MEANING.
Wherever possible, we have assembly, packaging, and fulfillment carried out in Dutch sheltered workshops. This way, your product can be not only commercially sound, but also create social impact.
HEB JE EEN IDEE?
Vertel ons waar je aan denkt. Ook als je idee nog niet volledig is uitgewerkt, denken we graag mee over de mogelijkheden.
Frequently asked questions
Private Label
The minimum order quantity varies per product and type of customization. As a guideline, you can assume approximately 1,000 units. Smaller quantities may be possible for some products, while fully custom productions may require a higher MOQ.
Yes, we can support you throughout the entire development process, from the initial idea to the product, formulation, fragrance, materials, packaging, and design. If you already have a clear concept or an existing product, we can build on that. You decide where and when you need our expertise.
No. Our experience is heavily focused on home & body, home fragrance and gifting, but through our international network of producers and agents, we can source much more broadly. Think of trays, accessories, packaging, and other specific products. Do you have something else in mind? Please feel free to run it by us.
Creation & Production
We do not handle branding, design, or photography in-house, but we can provide advice on these matters. In addition, we have a strong network of designers, packaging specialists, and photographers whom we can involve in the project if desired.
That depends on the product, the level of customization, the quantities, and the production location. Development and sampling can also influence the schedule. As soon as we know what you want to create, we can provide a realistic indication of the delivery time.
Collaboration
Yes, we can arrange transport directly from the manufacturer and advise on the most efficient and cost-effective shipping options. If needed, we can also take care of storage, order fulfillment, and delivery to customers or retail locations.
Because our role goes beyond production. We develop, sell, and improve products ourselves every day, and therefore understand the commercial challenges as well. We use that practical experience to think critically about choices that go beyond just sourcing and production.