“We’re not building a collection. We’re building an experience.”

An interview with Marleen, founder of Wellmark

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From the outside, you’ll see elegant bottles, scented candles and refined labels.
But what lies beneath?

We sat down with Marleen van den Bogaart, founder of Wellmark, to talk about courage, aesthetics, and what it really takes to build a brand that feels right — inside and out.

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What is Wellmark to you?

“Most people might say: it’s a brand with beautiful soap and candles. But for me, Wellmark is so much more. It’s a combination of style, awareness, and social impact. We create products that look beautiful but also feelgood — for the person who buys them, and for the person who makes them. Everything fits — from scent to bottle.”

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What makes Wellmark different from other brands?

“Our attention. In a world that keeps getting faster, we choose to slow down. To refine. Every detail is intentional — from the typography to the people in social workplaces who finish each product by hand. We don’t do mass production or soulless luxury. Wellmark is mindful design with a conscience.”

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Luxury with a conscience?

“Yes. To me, luxury isn’t necessarily about price. It’s about attention. About something that lasts. Something you’re proud to give or keep in your home. These are objects with character. Gifts with meaning. Yes, we’re a style-driven brand — but always with substance.”

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Who is this brand made for?

“For people who care about aesthetics and values. People who don’t want to buy throwaway plastic. Stylists, design lovers, conscious gift-givers. Also: creative women, thoughtful entrepreneurs — anyone who’s looking for products that are beautiful on the outside and intentional on the inside.”

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How do you stay true to that vision?

“By making clear choices. And honestly, that’s not always easy. We get a lot of ideas and requests. But I’ve learned the brand can only grow if we return to simplicity. Fewer products. More repetition. A stronger story. That’s my current focus — and it feels so good.”

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What do you want people to feel when they hold a Wellmark product?

“A sense of wonder. That something can be this beautiful, this cohesive, and still have true meaning. That they can feel: this was made with care. And it was.”

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What’s your vision for the future?

“Growth — but in our way. No rush. No chaos. I want to build a brand that stays with people. That they remember, because it didn’t just look good — it felt right. That means: refining what works, trusting simplicity, and always choosing meaning over noise.”

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Wellmark is not a trend. It’s a choice. An experience.
And you can feel it in every product.